A fun participatory workshop at SXSW 2024

“The Power of Scent,” is an interactive workshop led by experience designer Tammy Burnstock (Scented Storytelling) and perfumer Jocelyn Fullerton (Cult of Scent). With help from multidisiplinary artists Cat Jones and Ilkay Kemahli. Diving into the use of fragrance to enhance narrative depth and emotional engagement, this nose-on approach demonstrated how scent can trigger visceral, emotional responses and memories, offering a unique layer of depth to immersive experiences that other senses cannot replicate. Attendees were encouraged to engage in discussion on how smell will mingle with the future of extended reality (XR).