Scent of Mystery in participatory Smell-O-Vision!

The pioneering Scent of Mystery (1960), a significant hallmark in Hollywood’s legacy, has been exquisitely revived for contemporary audiences. Historically, it stood as the original Smell-O-Vision! film, masterfully crafted for aroma. Directed by the illustrious Jack Cardiff and filmed against the evocative backdrop of Spain, the film’s cast shone with luminaries such as Peter Lorre, Diana Dors, and an exceptional appearance by Elizabeth Taylor. Distinctive in its narrative, Scent of Mystery delves into the enigmatic pursuit of a “Mystery Girl,” recognized by her unique scent. The plot thickens as her pursuer is eventually unmasked by the distinct aroma of his chosen pipe tobacco.

This theatrical restoration is no ordinary reprise. In collaboration with the Institute for Art and Olfaction, Tammy Burnstock revived this cinematic opus in 2015, transforming it into an evocative, participatory experience (participatory Smell-O-Vision!). With its immersive scent palette comprising 20 meticulously synchronized fragrances – ranging from the evocative “exotic scent of Spain” to the timeless aroma of “the sea” – the experience promises depth and nuance. The integration of live actors, audience interactivity, and a state-of-the-art scent delivery system elevates this revival to an avant-garde level.

Production Year: 2015
Exhibited at:
TCM Classic Film Festival, Cinerama Dome, Los Angeles, USA. 2016.
Danish Film Institute, Copenhagen, Denmark. 2015.
British National Media Museum, Bradford, United Kingdom. 2015.

Selected Press:
“The movie you can smell.” BBC, 2015. URL.
“TCM Fest: Smell-O-Vision to Get Rare and Pungent Encore at Cinerama Dome.” The Hollywood Reporter, 2016. URL.
“How we could soon all be watching Smell-O-Vision: Film festivals recreate 1960 concept as new virtual reality technology is released.” Daily Mail, 2016. URL.

Scent of Mystery in participatory Smell-O-Vision! at the TCM Classic Film Festival in Los Angeles, USA, 2016. Audiences sniff their scented fans.

On screen in a movie theater, Elizabeth Taylor reveals her identity to the audience at the end of the film.
Scent of Mystery in participatory Smell-O-Vision! at the TCM Classic Film Festival in Los Angeles, USA, 2016. Audiences sniff their scented fans.
Screen capture of Denholm Elliot and Elizabeth Taylor near the end of "Scent of Mystery."
An audience straps in and clears their noses for the experience.
Several vials of fragrance side by side. From left to right: grove, peppermint, grass & clover, pipe tobacco, and exotic smells of Spain.
A stack of "Scent of Mystery" cards for audiences to smell the stand in fragrance for the titular perfume.
Neal Harris wrangling scents at the Cinerama Dome.
John Foley dresses Bel as Elizabeth Taylor's character in Hollywood.
The Scent of Mystery world premiere at the Todd Cinestage in Chicago, USA, 1960. Photo courtesy of Art Shay, 1960.
News coverage of Mike Todd Jr. and Hans Laube sitting in front of a Smell-O-Vision! Brain.